Business announcement · Instagram feed post
Spring dates go first, and 2027 is already filling up. Tell us your date and your vision, and we'll tell you honestly what's possible.
Photo with a cream panel, italic headline, plum for text.
Golden Hour Events
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Brand identity
Wedding and event planning in Nashville for couples who want it to feel personal, not produced.
Personality
JoyfulRomanticOrganized
Audience
Engaged couples 25 to 38 planning weddings in Middle Tennessee.
Direction
Honey gold, blush and deep plum. An italic serif with a soft sans.
Logo system
Colour palette
Tap a colour to copy its HEX code.
Typography
Aa
Playfair DisplayHeadings · weight 500
ABCDEFGHIJKLM
abcdefghijklm 0123456789
Aa
MulishBody · weight 400
Spring dates go first, and 2027 is already filling up. Tell us your date and your vision, and we'll tell you honestly what's possible.
- Now booking spring 2027 weddings.
- Planning and design for Nashville couples.
- Golden Hour Events · Nashville, TN
Visual identity
Sun rays, soft gradients from honey to blush, italic flourishes used sparingly.
Photography
Golden hour, of course. Candid moments, tables and light, faces softly out of focus.
Tone of voice
Warm, excited, organized. Sounds like a friend who has a spreadsheet.
- Now booking spring 2027 weddings.
- You enjoy the day. We will watch the clock.
Usage
Golden HourEVENTSxx
Italic wordmark only. Sun mark can be used alone on stationery. Never place honey text on blush.
Social rules. Photo with a cream panel, italic headline, plum for text.
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Social media
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The conversation
What working together sounds like from the owner's side: Brittany Hale, owner at Golden Hour Events, messaging Bilal on the Asteroid team.
04
Project overview
- The challenge
- A busy planner relying on referrals, with a logo that looked like a wedding-template download.
- Brand direction
- Golden hour as a color system: honey, blush, plum.
- Creative approach
- A setting-sun mark, an italic serif wordmark, and gold-foil stationery for real-world touchpoints.
- Design decisions
- Plum anchors the softness so the brand still feels organized.
Services shown
- Brand identity
- Stationery
- Social media design
- Website chat assistant
