Seasonal campaign · Instagram feed post
Every year we sell out by the second week of November. Preorder online, pick up warm on Wednesday the 25th, and take all the credit.
Cherry headline on flour, scalloped frame, butter accents.
Two Rivers Bakehouse
01
Brand identity
A Lancaster bakery making pies and bread the slow way, with a line out the door on Saturdays.
Personality
HomeyGenerousTraditional
Audience
Lancaster County locals and weekend visitors, plus holiday preorder regulars.
Direction
Flour, cherry red and butter yellow. A friendly slab serif with a book serif, folk-art details.
Logo system
Colour palette
Tap a colour to copy its HEX code.
Typography
Aa
Bree SerifHeadings · weight 400
ABCDEFGHIJKLM
abcdefghijklm 0123456789
Aa
LoraBody · weight 400
Every year we sell out by the second week of November. Preorder online, pick up warm on Wednesday the 25th, and take all the credit.
- Thanksgiving pie preorders are open.
- Apple, pumpkin and shoofly. Pick up Wednesday the 25th.
- Two Rivers Bakehouse · Lancaster, PA
Visual identity
Pie lattice patterns, folk-art stars, scalloped edges like a pie crust.
Photography
Pies and bread on flour-dusted wood, morning light, hands in dough.
Tone of voice
Warm and generous. Talks about flavors, dates and pickup times.
- Thanksgiving pie preorders are open.
- Shoofly is back on Saturdays.
Usage
Two RiversBAKEHOUSExx
Lattice mark on boxes and stickers. Cherry text on Flour only. Butter is never used for text.
Social rules. Cherry headline on flour, scalloped frame, butter accents.
02
Social media
03
The conversation
What working together sounds like from the owner's side: Ana Kowalski, owner at Two Rivers Bakehouse, messaging Ali on the Asteroid team.
04
Project overview
- The challenge
- A beloved bakery that sold out every holiday but still took preorders by phone and paper.
- Brand direction
- Pennsylvania folk warmth: lattice, cherry, butter.
- Creative approach
- A lattice mark built from two rivers, a slab serif wordmark, and a preorder page that matches the pie box.
- Design decisions
- Cherry and butter come straight from the pies. The scalloped edge echoes a crimped crust.
Services shown
- Brand identity
- Packaging
- Social media design
- Website and preorders
