Your website gets traffic but no enquiries. Here's why, in the order it usually is.
A website that doesn't generate leads is rarely ugly. It's usually slow on a phone, vague about what to do next, or sending enquiries somewhere nobody looks. Here's the audit we run, which you can run yourself in twenty minutes.
Phone first, always
Open your site on your own phone on mobile data, not the office Wi-Fi. Count the seconds. Most of your visitors are on a phone, and most of them leave if the first screen takes more than a few seconds to settle. The home page of this site is checked at fourteen screen widths before every change; yours should be checked at one, at least.
The first screen has one job
Within the first screen, a stranger should be able to answer three questions: what do you do, for whom, and what do I do next. If the first screen is a slogan and a stock photo, they scroll, and most people don't scroll.
Proof above the ask
Numbers, names, photos of real work, reviews. Before you ask someone to enquire, give them a reason to believe you. Ours is the Work page; yours might be twenty reviews and six photos. Put it high.
The next step has to be easy at 9pm
A contact form that goes to an inbox checked on Mondays is a leak. WhatsApp, a call button, a calendar link: whatever your customer actually uses, visible on every screen, working on a phone with one thumb.
Where the enquiry goes
Test your own form. Time how long it takes for a human to reply. That number is the real conversion rate of the website. See leads not converting for what to do with it.
If you'd rather see than read
Ask for a free demo website for your business. We build a page, you compare it to yours on your phone, and the conversation is shorter. Or read how we handle a website redesign, from diagnosis to running it.