Kestrel Fabrications: workshop sign

Kestrel Fabrications

ManufacturingSheffield, United Kingdom

01

Brand identity

A Sheffield steel fabrication shop for builders and manufacturers who need precise parts on time.

Personality

PreciseIndustrialReliable

Audience

Contractors, architects and manufacturers across South Yorkshire and the Midlands.

Direction

Steel grey, rust and signal yellow. A technical grotesk, drawing lines and dimension marks.

Logo system

KESTRELFABRICATIONS
Primary logo
KESTRELFABRICATIONS
Secondary logo
Icon
KESTRELFABRICATIONS
Reversed
KESTRELFABRICATIONS
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
Space GroteskHeadings · weight 700

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
IBM Plex SansBody · weight 400

Send us the drawing, we'll send you a price. Laser cutting up to 20mm, press brake folding and fabrication, all under one roof in Sheffield.

  1. Cut, folded and welded in Sheffield.
  2. Laser cutting and fabrication, from one-offs to production runs.
  3. Kestrel Fabrications · Sheffield

Visual identity

Technical drawing lines, dimension arrows, hazard yellow used as rule lines.

Photography

Kestrel Fabrications photography direction

Sparks, steel and hands. Workshop light, real machinery, finished parts.

Tone of voice

Technical and short. Tolerances, lead times, materials.

  • Cut, folded and welded in Sheffield.
  • Send us the drawing. We will send you a price.

Usage

KESTRELFABRICATIONSxx

Folded kestrel mark always faces right. Yellow for lines and highlights only, never for text on white.

Social rules. Dark steel background, yellow technical lines framing a single photo, headline in Space Grotesk.

02

Social media

Kestrel Fabrications Instagram post: Cut, folded and welded in Sheffield.
Service promotion · Instagram feed post

Send us the drawing, we'll send you a price. Laser cutting up to 20mm, press brake folding and fabrication, all under one roof in Sheffield.

Dark steel background, yellow technical lines framing a single photo, headline in Space Grotesk.

03

The conversation

WhatsApp conversation between Steve Moss of Kestrel Fabrications and Abdulrahman at Asteroid

What working together sounds like from the owner's side: Steve Moss, managing director at Kestrel Fabrications, messaging Abdulrahman on the Asteroid team.

04

Project overview

The challenge
Strong engineering, but quotes came in through five inboxes and the brand looked like a 2005 trade directory.
Brand direction
Technical drawing as identity: dimension lines, grids, signal yellow.
Creative approach
A folded-steel kestrel mark, a grotesk wordmark, and posts framed like engineering drawings.
Design decisions
The mark is drawn as if it was folded on their own press brake.
Services shown
  • Brand identity
  • Signage
  • Social media design
  • Quote form and CRM