Lone Pine Freight

LogisticsReno, NV, United States

A regional freight carrier out of Reno that quotes fast and shows up when it says it will.

Lone Pine Freight: trailer livery
01

Brand identity

A regional freight carrier out of Reno that quotes fast and shows up when it says it will.

Personality

DependableDirectHardworking

Audience

Operations managers at small manufacturers and distributors across Nevada and Northern California.

Direction

Navy and pine with signal orange. Condensed bold type built for trailers and dispatch boards.

Logo system

LONE PINEFREIGHT
Primary logo
LONE PINEFREIGHT
Secondary logo
Icon
LONE PINEFREIGHT
Reversed
LONE PINEFREIGHT
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
Barlow CondensedHeadings · weight 700

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
BarlowBody · weight 400

Starting Monday, we run Reno to Sacramento every weekday. Same drivers, same tracking, quotes back in minutes from the site.

  1. Now running daily to Sacramento.
  2. Reno to Sacramento, every weekday. Quotes in minutes.
  3. Lone Pine Freight · Reno, NV

Visual identity

Forward chevrons, route lines, dispatch-board numerals.

Photography

Lone Pine Freight photography direction

Trucks on open highway, loading docks at dawn, high desert light.

Tone of voice

Says the route, the day and the time. No fluff.

  • Now running daily to Sacramento.
  • Quote in minutes. Pickup tomorrow.

Usage

LONE PINEFREIGHTxx

Shield mark always upright. Orange never touches pine directly; separate with navy or white.

Social rules. Photo with an orange diagonal band for the announcement, route set in big condensed type.

02

Social media

Lone Pine Freight Instagram post: Now running daily to Sacramento.
Business announcement · Instagram feed post

Starting Monday, we run Reno to Sacramento every weekday. Same drivers, same tracking, quotes back in minutes from the site.

Photo with an orange diagonal band for the announcement, route set in big condensed type.

03

The conversation

WhatsApp conversation between Rosa Delgado of Lone Pine Freight and Maruf at Asteroid

What working together sounds like from the owner's side: Rosa Delgado, co-owner at Lone Pine Freight, messaging Maruf on the Asteroid team.

04

Project overview

The challenge
A reliable carrier with no visual identity at all: plain trucks, a clip-art logo and a slow quote process.
Brand direction
Highway signage. Navy, pine, signal orange and condensed type.
Creative approach
A shield mark that reads at 70 mph, trailer graphics, and announcement posts built like route boards.
Design decisions
Every layout points forward: chevrons and arrows only ever face right.
Services shown
  • Brand identity
  • Fleet livery
  • Social media design
  • Quote automation