Ridgeline Landscapes: truck door

Ridgeline Landscapes

LandscapingBoise, ID, United States

01

Brand identity

Design-build landscaping for Boise homeowners who want a backyard that handles hot summers and actual use.

Personality

RuggedCapableOutdoorsy

Audience

Homeowners 30 to 60 in the Treasure Valley planning patios, fire pits and low-water gardens.

Direction

Pine, sage and granite with a late-sun yellow. Tall condensed type like a trailhead sign.

Logo system

RIDGELINELANDSCAPES
Primary logo
RIDGELINELANDSCAPES
Secondary logo
Icon
RIDGELINELANDSCAPES
Reversed
RIDGELINELANDSCAPES
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
Bebas NeueHeadings · weight 400

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
HindBody · weight 400

Stone that doesn't scorch, plants that don't need babysitting, and a fire pit for the nights that actually cool down. Spring install slots are open.

  1. Built for Boise summers.
  2. Patios, fire pits and low-water gardens. Now booking spring installs.
  3. Ridgeline Landscapes · Boise, ID

Visual identity

Topographic contour lines, trail-marker arrows, stacked condensed headlines.

Photography

Ridgeline Landscapes photography direction

Finished spaces at dusk with the foothills behind. Texture close-ups of stone and gravel.

Tone of voice

Talks like a crew lead. Practical, a little proud of the work.

  • Built for Boise summers.
  • Less lawn to mow. More yard to use.

Usage

RIDGELINELANDSCAPESxx

Stacked lockup only. Clear space of one peak height. On photos, use the Trail version with a dark gradient behind it.

Social rules. Full-bleed photo, stacked Bebas headline on the left, sage bar at the bottom with the logo.

02

Social media

Ridgeline Landscapes Instagram post: Built for Boise summers.
Service promotion · Instagram feed post

Stone that doesn't scorch, plants that don't need babysitting, and a fire pit for the nights that actually cool down. Spring install slots are open.

Full-bleed photo, stacked Bebas headline on the left, sage bar at the bottom with the logo.

03

The conversation

WhatsApp conversation between Cody Larsen of Ridgeline Landscapes and Bilal at Asteroid

What working together sounds like from the owner's side: Cody Larsen, owner at Ridgeline Landscapes, messaging Bilal on the Asteroid team.

04

Project overview

The challenge
Known for good work but marketed like a mowing service, so the big design-build jobs went elsewhere.
Brand direction
Trailhead signage: condensed type, contour lines, colors from the foothills.
Creative approach
A ridgeline mark that works as a truck decal, a stacked lockup, and photography that sells finished spaces.
Design decisions
Late-sun yellow is the only warm color and it is saved for calls to action.
Services shown
  • Brand identity
  • Vehicle graphics
  • Social media design