Tidewell Homes

Real estateTampa, FL, United States

A boutique Tampa brokerage for sellers who want a local agent, not a call center.

Tidewell Homes: yard sign
01

Brand identity

A boutique Tampa brokerage for sellers who want a local agent, not a call center.

Personality

ConfidentCoastalStraightforward

Audience

Homeowners in Tampa suburbs thinking about selling in the next 12 months.

Direction

Deep tide navy with seafoam and a coral spark. Clean geometric type that looks good on a yard sign at 30 mph.

Logo system

tidewellHOMES
Primary logo
tidewellHOMES
Secondary logo
Icon
tidewellHOMES
Reversed
tidewellHOMES
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
OutfitHeadings · weight 600

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
OutfitBody · weight 400

Thinking about selling, even just thinking? We'll walk through your home, pull the recent sales on your street and give you a real number. No pressure, no forms to fill.

  1. What's your Westchase home worth?
  2. Free valuation from a local agent. No obligation.
  3. Tidewell Homes · Tampa, FL

Visual identity

Soft wave lines, rounded pill buttons, a coral dot used as a "sold" signal.

Photography

Tidewell Homes photography direction

Homes at golden hour, wide and level. Blue skies, palms, no people posing with keys.

Tone of voice

Local and direct. Talks about neighborhoods by name and gives numbers when it can.

  • What's your Westchase home worth?
  • Selling in spring? Start the conversation now.

Usage

tidewellHOMESxx

Lowercase wordmark only. Coral never larger than the logo. On photos always use the white version over a navy gradient.

Social rules. Navy gradient over the photo, one question as the headline, coral pill for the action.

02

Social media

Tidewell Homes Instagram post: What's your Westchase home worth?
Service promotion · Instagram feed post

Thinking about selling, even just thinking? We'll walk through your home, pull the recent sales on your street and give you a real number. No pressure, no forms to fill.

Navy gradient over the photo, one question as the headline, coral pill for the action.

03

The conversation

WhatsApp conversation between Marcus Bell of Tidewell Homes and Sultan at Asteroid

What working together sounds like from the owner's side: Marcus Bell, broker and owner at Tidewell Homes, messaging Sultan on the Asteroid team.

04

Project overview

The challenge
A strong local agent competing with national brokerages on portals that make every listing look the same.
Brand direction
Coastal but not beachy. Navy and seafoam that feel settled, with coral for urgency.
Creative approach
A roof-and-tide mark, a friendly lowercase wordmark, and a yard sign readable from a moving car.
Design decisions
The headline is always a question a homeowner is already asking.
Services shown
  • Brand identity
  • Signage
  • Social media design
  • Landing page design