Pemberton & Lowe

AccountancyManchester, United Kingdom

Pemberton & Lowe: stationery
01

Brand identity

Chartered accountants for Manchester owner-managers who want advice before the deadline, not after it.

Personality

EstablishedPreciseApproachable

Audience

Owner-managed companies and self-employed professionals in Greater Manchester.

Direction

Old-firm confidence, modern clarity. A classic serif, oxblood and ivory, generous white space.

Logo system

Pemberton & LoweCHARTERED ACCOUNTANTS
Primary logo
Pemberton & LoweCHARTERED ACCOUNTANTS
Secondary logo
Icon
Pemberton & LoweCHARTERED ACCOUNTANTS
Reversed
Pemberton & LoweCHARTERED ACCOUNTANTS
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
Libre Caslon TextHeadings · weight 400

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
Source Sans 3Body · weight 400

January always arrives faster than expected. Pull these together this month and the return takes an afternoon, not a weekend. If you'd rather we did it, you know where we are.

  1. Self Assessment is due 31 January.
  2. Three things to gather now
  3. Pemberton & Lowe · Manchester

Visual identity

Fine ledger rules, a P&L monogram seal, numbered lists set like a well-kept ledger.

Photography

Pemberton & Lowe photography direction

Calm working desks, paperwork in order, Manchester red brick through the window. No stock handshakes or calculators on piles of cash.

Tone of voice

Measured and clear. Explains the rule, then what to do about it.

  • Self Assessment is due 31 January.
  • Three things to gather before your year end.

Usage

Pemberton & LoweCHARTERED ACCOUNTANTSxx

Monogram alone only where the full name appears elsewhere. Minimum clear space: the height of the ampersand. Brass for rules and details only, never body text.

Social rules. Typographic first. One clear fact, a short list, the monogram as a seal.

02

Social media

Pemberton & Lowe Instagram post: Self Assessment is due 31 January.
Educational · Instagram feed post

January always arrives faster than expected. Pull these together this month and the return takes an afternoon, not a weekend. If you'd rather we did it, you know where we are.

Typographic first. One clear fact, a short list, the monogram as a seal.

03

The conversation

WhatsApp conversation between Helen Pemberton of Pemberton & Lowe and Abdulrahman at Asteroid

What working together sounds like from the owner's side: Helen Pemberton, partner at Pemberton & Lowe, messaging Abdulrahman on the Asteroid team.

04

Project overview

The challenge
A respected practice whose website and letterhead had not changed in fifteen years, losing younger owners to app-based accountants.
Brand direction
Keep the authority, lose the dust. A classic serif and oxblood with modern spacing.
Creative approach
A P&L monogram as a seal, a stacked wordmark, and typographic social posts that actually teach something.
Design decisions
No stock imagery of money. The content is the advice.
Services shown
  • Brand refresh
  • Stationery
  • Social media design