Educational · Instagram feed post
If any of these sound familiar, your data is one bad day away from gone. We check backups for Columbus businesses for free, no strings.
Midnight background, numbered tips in large type, mint for the key point.
Keelstone IT
01
Brand identity
Managed IT for Columbus small businesses that are tired of waiting three days for a ticket.
Personality
ClearModernDependable
Audience
Owners and office managers of 10 to 80 person businesses in Central Ohio.
Direction
Midnight, keel blue and mint. A geometric sans, clean diagrams, no stock photos of glowing padlocks.
Logo system
Colour palette
Tap a colour to copy its HEX code.
Typography
Aa
SoraHeadings · weight 600
ABCDEFGHIJKLM
abcdefghijklm 0123456789
Aa
ManropeBody · weight 400
If any of these sound familiar, your data is one bad day away from gone. We check backups for Columbus businesses for free, no strings.
- Three signs your backup isn't really a backup.
- Tickets answered the same day. Usually the same hour.
- Keelstone IT · Columbus, OH
Visual identity
Dot grids, simple system diagrams, status-light mint dots.
Photography
Real offices and real techs, cool daylight. Screens out of focus.
Tone of voice
Clear and calm. Explains tech in office-manager English.
- Three signs your backup isn't really a backup.
- Tickets answered the same day. Usually the same hour.
Usage
keelstoneITxx
Lowercase wordmark. Mint only for status and highlights. Keep at least 2x the keel width of clear space.
Social rules. Midnight background, numbered tips in large type, mint for the key point.
02
Social media
03
The conversation
What working together sounds like from the owner's side: Kevin Tran, founder at Keelstone IT, messaging Sultan on the Asteroid team.
04
Project overview
- The challenge
- Good technicians with a brand that looked like every other IT firm: blue gradients and padlocks.
- Brand direction
- Calm engineering. Midnight and mint, simple diagrams, plain language.
- Creative approach
- A keystone mark, a lowercase geometric wordmark, and educational posts that are actually useful.
- Design decisions
- Mint is used like a status light: it always means "this is fine" or "look here".
Services shown
- Brand identity
- Signage
- Social media design
- Ticket intake form
