Ashcombe Legal: door plaque

Ashcombe Legal

Legal servicesCheltenham, United Kingdom

01

Brand identity

A Cheltenham solicitors practice for wills, probate and property, run by people who answer the phone.

Personality

TrustworthyRefinedDiscreet

Audience

Homeowners and families in Gloucestershire, often 50 plus.

Direction

Regency Cheltenham: navy, stone and a touch of gold. An elegant serif with wide spacing.

Logo system

ASHCOMBELEGAL
Primary logo
ASHCOMBELEGAL
Secondary logo
Icon
ASHCOMBELEGAL
Reversed
ASHCOMBELEGAL
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
Cormorant GaramondHeadings · weight 600

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
LatoBody · weight 400

Most wills take one meeting and a few days. We'll talk it through over a cup of tea, explain your options in plain English, and the fee is agreed before we start.

  1. A will is simpler to write than you think.
  2. Fixed-fee wills from our Cheltenham office.
  3. Ashcombe Legal · Cheltenham

Visual identity

Fanlight arches as frames, thin gilt rules, centred classical layouts.

Photography

Ashcombe Legal photography direction

Regency architecture, quiet interiors, natural light. People only in calm conversation.

Tone of voice

Calm and courteous. Plain English, never jargon, never pushy.

  • A will is simpler to write than you think.
  • Buying in Cheltenham? We will keep you updated every step.

Usage

ASHCOMBELEGALxx

Always on Stone, Parchment or Navy. Gilt for the arch and rules only. Never stretch the letter spacing further.

Social rules. Centred and symmetrical. Arch frame, serif headline, one line of reassurance.

02

Social media

Ashcombe Legal Instagram post: A will is simpler to write than you think.
Educational · Instagram feed post

Most wills take one meeting and a few days. We'll talk it through over a cup of tea, explain your options in plain English, and the fee is agreed before we start.

Centred and symmetrical. Arch frame, serif headline, one line of reassurance.

03

The conversation

WhatsApp conversation between Richard Ashcombe of Ashcombe Legal and Arfaan at Asteroid

What working together sounds like from the owner's side: Richard Ashcombe, senior partner at Ashcombe Legal, messaging Arfaan on the Asteroid team.

04

Project overview

The challenge
A trusted local firm whose dated branding made it look more expensive and harder to approach than it was.
Brand direction
Regency Cheltenham. Elegant, calm, local.
Creative approach
A fanlight arch mark taken from the town's own doors, wide-spaced serif capitals, and centred layouts.
Design decisions
Gilt is used like the brass on a door: small, polished, never decorative for its own sake.
Services shown
  • Brand identity
  • Signage
  • Social media design
  • Website design