Brand storytelling · Instagram feed post
Six months, one very patient family, and a house that finally feels like theirs. The full project is on our site.
Large image, minimal caption in the display serif, lots of margin.
Studio Ottilie
A small Brighton interior design studio that makes period homes warm, light and lived-in.
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Brand identity
A small Brighton interior design studio that makes period homes warm, light and lived-in.
Personality
RefinedWarmConsidered
Audience
Homeowners in Brighton and Hove renovating Victorian and Edwardian houses.
Direction
Plaster, terracotta and olive. A slender display serif and lots of air.
Logo system
Colour palette
Tap a colour to copy its HEX code.
Typography
Aa
ItalianaHeadings · weight 400
ABCDEFGHIJKLM
abcdefghijklm 0123456789
Aa
JostBody · weight 400
Six months, one very patient family, and a house that finally feels like theirs. The full project is on our site.
- A Victorian terrace in Hove, finished.
- Warm plaster, reclaimed oak and a lot of light.
- Studio Ottilie · Brighton
Visual identity
Arched windows as frames, a soft grid of arches, hand-mixed paint swatches.
Photography
Finished rooms in natural light, wide and calm, plus close textures of plaster and timber.
Tone of voice
Thoughtful and warm. Describes materials and light.
- A Victorian terrace in Hove, finished.
- Warm plaster, reclaimed oak and a lot of light.
Usage
STUDIO OTTILIExx
Wide letter spacing is part of the logo. Never set it tighter. Use on light backgrounds; the monogram can sit on terracotta.
Social rules. Large image, minimal caption in the display serif, lots of margin.
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Social media
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The conversation
What working together sounds like from the owner's side: Ottilie Grant, founder at Studio Ottilie, messaging Shafi on the Asteroid team.
04
Project overview
- The challenge
- A talented designer whose own brand was a free template, which undersold the quality of the projects.
- Brand direction
- Gallery quiet. Plaster tones, a slender serif, generous space.
- Creative approach
- An SO monogram set inside an arch, a spaced wordmark, and an arch grid drawn from period windows.
- Design decisions
- The work is the brand. Every layout gives the photograph most of the space.
Services shown
- Brand identity
- Stationery
- Social media design
- Website design
