Sorrel & Sparrow

Boutique retailYork, United Kingdom

Sorrel & Sparrow: shopping bag
01

Brand identity

An independent gift shop in York full of cards, candles and small things made by local makers.

Personality

PlayfulCharmingLocal

Audience

York locals and visitors looking for a gift that is not from a chain.

Direction

Sorrel green, sparrow brown and a pink like a postcard. A characterful serif and hand-drawn details.

Logo system

Sorrel & SparrowYORK
Primary logo
Sorrel & SparrowYORK
Secondary logo
Icon
Sorrel & SparrowYORK
Reversed
Sorrel & SparrowYORK
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
GloockHeadings · weight 400

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
Albert SansBody · weight 400

We're packing up half the shop and taking it to Parliament Street on Saturday. Come and say hello, there'll be mulled apple and a lot of wrapping paper.

  1. Come and find us at the Christmas market.
  2. Saturday on Parliament Street, York. Cards, candles and small gifts.
  3. Sorrel & Sparrow · York

Visual identity

Little illustrations, stamp shapes, a scattered confetti of leaves and dots.

Photography

Sorrel & Sparrow photography direction

Shelves, hands wrapping presents, fairy lights, York streets.

Tone of voice

Chatty and warm, like the person behind the till.

  • Come and find us at the Christmas market.
  • Small gifts, made nearby.

Usage

Sorrel & SparrowYORKxx

The sparrow mark can appear alone on bags and stickers. Pink is for highlights and stickers only.

Social rules. Paper background, photo in a stamp-edged frame, serif headline with a pink highlight.

02

Social media

Sorrel & Sparrow Instagram post: Come and find us at the Christmas market.
Seasonal campaign · Instagram feed post

We're packing up half the shop and taking it to Parliament Street on Saturday. Come and say hello, there'll be mulled apple and a lot of wrapping paper.

Paper background, photo in a stamp-edged frame, serif headline with a pink highlight.

03

The conversation

WhatsApp conversation between Claire Bennett of Sorrel & Sparrow and Maruf at Asteroid

What working together sounds like from the owner's side: Claire Bennett, owner at Sorrel & Sparrow, messaging Maruf on the Asteroid team.

04

Project overview

The challenge
A much-loved shop that was invisible online and had no visual identity beyond a hand-painted sign.
Brand direction
Postcard charm: a sparrow, a sorrel leaf, pink highlights.
Creative approach
An illustrated mark for bags and stickers, a serif wordmark, and a playful but tidy social style.
Design decisions
Playful in details, disciplined in layout, so it never looks cluttered.
Services shown
  • Brand identity
  • Packaging
  • Social media design