Saltmarrow Skin

SkincareAsheville, NC, United States

Saltmarrow Skin: packaging
01

Brand identity

Small-batch botanical skincare made in the Blue Ridge mountains for people who read ingredient lists.

Personality

CalmHonestEarthy

Audience

Women 28 to 50 who shop independent brands online and care how things are made.

Direction

Apothecary warmth without the clutter. Soft serif, clay and sage, amber glass, lots of breathing room.

Logo system

saltmarrowSKIN
Primary logo
saltmarrowSKIN
Secondary logo
Icon
saltmarrowSKIN
Reversed
saltmarrowSKIN
On accent

Colour palette

Tap a colour to copy its HEX code.

Typography

Aa
FrauncesHeadings · weight 500

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Aa
DM SansBody · weight 400

Colder air, drier skin. The Fall Set pairs our oat cleanser with the rosehip oil and a rich balm for hands and lips. Small batch, made in Asheville, back while it lasts.

  1. The Fall Set is here.
  2. Cleanser, oil and balm for colder months. Made in Asheville.
  3. Saltmarrow Skin · Asheville, NC

Visual identity

Fine botanical line drawings, a scattered seed pattern, rounded arches for product frames.

Photography

Saltmarrow Skin photography direction

Products on natural surfaces: river stone, linen, dried leaves. Soft window light, no harsh shadows, never on pure white.

Tone of voice

Gentle and specific. Talks about ingredients and rituals, never miracles.

  • The Fall Set is here.
  • Three ingredients you can pronounce, and one you might have to look up.

Usage

saltmarrowSKINxx

Keep the wordmark lowercase. Minimum width 90px. Place on Bone or Clay; on photos use the Bark version over light areas only.

Social rules. One product story per post. Small serif headline, generous margins, logo always bottom centre.

02

Social media

Saltmarrow Skin Instagram post: The Fall Set is here.
Product promotion · Instagram feed post

Colder air, drier skin. The Fall Set pairs our oat cleanser with the rosehip oil and a rich balm for hands and lips. Small batch, made in Asheville, back while it lasts.

One product story per post. Small serif headline, generous margins, logo always bottom centre.

03

The conversation

WhatsApp conversation between Dana Whitlock of Saltmarrow Skin and Muskan at Asteroid

What working together sounds like from the owner's side: Dana Whitlock, founder at Saltmarrow Skin, messaging Muskan on the Asteroid team.

04

Project overview

The challenge
A loyal local following, but the online shop looked like every other botanical brand and the products got lost in it.
Brand direction
Quiet apothecary. Let the amber glass and the ingredients carry the brand, with a soft serif that feels hand-finished.
Creative approach
A lowercase wordmark, a herb-and-salt mark for labels, and a warm earthy palette built from clay and sage.
Design decisions
No pure white anywhere: Bone keeps everything warm. The mark works at 12mm on a jar lid.
Services shown
  • Brand identity
  • Packaging labels
  • Product photography direction
  • Social media design