A no-mirrors strength gym in Austin for regular people who want to get strong, coached properly.
BoldGrittyWelcoming
Adults 22 to 50 in Austin, many new to barbell training.
Black, iron grey and oak orange. Heavy condensed type, chalk texture, loud but never aggressive.
Tap a colour to copy its HEX code.
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Never touched a barbell? Perfect. Your first week of classes is free, a coach will teach you the basics, and nobody will make it weird.
Chalk dust textures, plate-number badges, oversized type that bleeds off the edge.
Members mid-lift, side light, chalk in the air. All body types. No shirtless mirror shots.
Coach energy. Short sentences, encouraging, a bit of humor.
Plate mark can be used alone on merch. Orange never as a background for long text. Minimum clear space: half the plate diameter.
Social rules. Huge Anton headline overlapping the photo, orange tag for the offer, logo small in the corner.
Never touched a barbell? Perfect. Your first week of classes is free, a coach will teach you the basics, and nobody will make it weird.
Huge Anton headline overlapping the photo, orange tag for the offer, logo small in the corner.
What working together sounds like from the owner's side: Jake Moreno, owner at Iron Oak Strength, messaging Shafi on the Asteroid team.
