Most enquiries don't die in the ad. They die in the inbox.
Leads arrive by form, WhatsApp, Instagram, phone and email, land in five different places, and wait. Whoever's free replies, eventually. We set up a CRM that becomes the one place the truth lives, connect every channel to it, and build the follow-up so a reply goes out in minutes and nothing depends on someone remembering.
Count before you buy software
Before choosing a tool, we count. Last month's enquiries by channel, how long each one waited for a human reply, how many got a second touch, how many are open, lost or won. Most owners have never seen those numbers side by side, and the gap between enquiries and sales is usually explained right there. It's the same ten checks as leads not converting, run on your real data.
What gets built
- One CRM, actually used. HubSpot, Pipedrive, Zoho, GoHighLevel or something built for you, chosen for how your team works rather than its feature list. Every enquiry, quote and job in it.
- Every channel connected. Website forms, WhatsApp, Instagram and Facebook messages, calls and email, all feeding the same pipeline.
- A first reply in minutes. Automated where it should be, human where it matters, in the channel the customer used.
- A sales process with owners. Stages, who owns each enquiry, what happens on day one, three and seven, and when a lead is closed as lost.
- Reminders, quotes and reviews. Appointment reminders, quote follow-ups, review requests and repeat-purchase nudges, so existing customers come back.
What it looks like working
BRZH Real Estate in Doha runs a CRM, listings, documents, a staff app and an intranet as five connected modules, plus a WhatsApp concierge that answers in English and Arabic in under five seconds. Leads cost $0.70 each, and the first reply never waits for the owner. Holden Grange in the UK: more than 2,000 leads over eighteen months, 300 of them closed as subscription customers. Both are on the Work page.
Then someone has to keep it alive
A CRM starts decaying the day nobody owns it. We keep it clean, watch the reply times and the drop-off between stages, and change the follow-up when the numbers say so. With Asteroid + VA, a virtual assistant can take the human side of the follow-up too. It's one part of the transformation engagement, next to automation and the website that feeds it.
Who it suits
Service businesses that get enquiries and lose most of them. Owners whose customer list lives in their phone. Teams where "whoever's free" answers the leads. Businesses that bought a CRM, paid for a year and never filled it in. Not sure you need one? If you can't say today how many of last month's enquiries are still open, you do. Start with the audit, or tell us what's going on.